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Thursday, May 3, 2007

Haute Designer: Devi Kroell and her Roman bag in Python

Designer Profile: Devi Kroell

Devi Kroell’s vision as a designer is as varied as her upbringing. As the daughter of a diplomat father, Kroell spent her childhood in Indonesia, the Philippines, Singapore, Switzerland, Israel, France and Italy. While Kroell now considers herself to be a New Yorker, her diverse past is effortlessly incorporated into her designs each season. "Very much like New York, I try to take out the essences of all cultures." Each collection creates a perfect fusion of her nomadic past: the postmodern shapes associated with her native Austria, the snake skins of Indonesia, and the exquisite workmanship of the French and Italian.

The Spring 2004 launch of Kroell’s premiere handbag collection was received with high praise from stores, magazines, celebrities and peers in the fashion industry. Soon after the premiere handbags were launched for the Spring 2004 season, the collection was picked up by such respected stores as Barneys New York, Browns, Jeffrey New York, and premium boutiques worldwide. She was instantly held in the highest regard in such publications as Vogue, W, Harper’s Bazaar,
Elle and WWD, where she continues to be a favorite among top fashion editors and writers.

In June of 2006 Kroell was honored at the CFDA Awards with the Swarovski Perry Ellis Award for Accessory Design. That same month she also opened her first retail boutique on Main Street in East Hampton, New York. Her pieces can also be found in cities nationwide; including Beverly Hills, Chicago, Las Vegas, Dallas, and Atlanta.

Here's the Roman Bag in Metallic Python from Devi Kroell's Spring-Summer 2007 Collection of Day Bags

Medium Roman Bag in Bronze Python Tote (Available in Large and Silver) with magnetic closure.
Available for $1,490 at Devi Kroell Online

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